hooklinesinker.co.za

Creative communications for clever brands

We are an award winning Public Relations agency that helps brands to find the right story HOOK, by using the best communications LINE, to deliver the ultimate campaign SINKER. We provide integrated services across Public Relations, Marketing, Advertising, and Social Media – all with a dash of digital creativity.
We work with some of the world’s biggest power brands in South Africa, Africa, the Middle East, and Europe.

Our Story

Public Relations
Events
Podcasts
Content Creation
Social Media
SEO

Our name is our formula.

Hook

We create newsworthy and engaging content to HOOK your audience

Line

We select the best platforms and communications LINE to position your campaign.

Sinker

To deliver the ultimate ROI and campaign SINKER.

We provide communications services across Paid, Earned, Shared & Owned (PESO) platforms through our simple 3 step formula

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Everybody has a great story to tell, this is how we will tell yours.

Be at the forefront of conversation.

See Our Services

Public
Relations

Events

Podcasts

Content
Creation

Social
Media

SEO

Meet the team

Our agency comprises of 14 fulltime staff that houses several specialists across PR, writing, media relations, seo, influencer and celebrity management, graphic design, and social media gurus in business and consumer sectors.

Meet Our Team

We Make News

SA’s Health Sector Faces Crisis Without Increased Corporate Social Investment

Every day, approximately 120 South Africans register as potential stem cell donors, providing a lifeline to the 19,000+ patients currently living with blood cancers and disorders who require a transplant for survival. While this process is free for individuals, each registration incurs a cost of around R2,500 for non-profits working to grow and diversify the […]

Budget Allocations Must Align with ECD Sector Realities

In the recently delivered Medium Term Budget Policy Statement, Finance Minister Enoch Godongwana announced a 5.6% annual increase in funding for basic education. This investment will be put towards improving educational outcomes through initiatives such as piloting a nutrition programme in early childhood development (ECD). While Deb Zelezniak, CEO of the Santa Shoebox Project, welcomes this, she stresses […]

Get Ready to Ruck and Roll: How South Africans Can Gear Up For Rugby World Cup 2023

Between now and 28 October, rugby teams from around the globe will be facing off at the 2023 Rugby World Cup in France. But the pressure is on full blast for South Africa: The Springboks are not only defending their 2019 championship title but also gunning to outdo New Zealand with the most World Cup […]

Unplaced Learner Concerns Mount In Western Cape: Urgent Solutions Needed

The Western Cape Department of Education (WCED) is currently grappling with the challenge of placing 529 pupils who are in Grade 1 and Grade 8, due to late applicants. This is an annual issue across the country stemming from inadequate capacity, further compounded by semigration, particularly in economic hubs like the Western Cape, which makes it challenging for schools […]

The Power Of Looking Back: How 90s And 2000s Nostalgia Is Shaping Consumer Choices

From the return of low-rise jeans to the reboots of classic TV shows like The Fresh Prince of Bel Air and Full House, the 90s and 2000s are clearly making a comeback. Driven by a complex mix of global anxieties such as the cost-of-living crisis and ongoing wars, Millennials and Gen Zs are seeking comfort in a time when they […]

How South African Startups Can Successfully Bootstrap Amid Global Capital Shortage

In the midst of market fluctuations, inflationary pressures, and economic uncertainty, a global capital shortage has emerged, impacting startups across the world. Recent data reveals a significant decline in both the volume and value of funding deals in Africa, with the number of South African startups securing funding in 2023 plummeting to the lowest level in six years. Notably, 99% of South African […]

10 Ways To Slash Rising Electricity Costs

Starting from 1 April 2024, prepaid electricity prices have increased by 12.74%, resulting in an average electricity tariff rise from around R1.84 per kWh to approximately R2.07. With households averaging 350kWh per month, South Africans are now expected to pay in the region of R724.50 monthly– up from R644. This adjustment does not take into account municipal […]

Load Shedding vs Load Curtailment: Counting The Costs For Industry

As of 1 March 2024, Eskom has taken over load shedding in the City of Ekurhuleni. This, was after the city reportedly failed to execute power outages when required. However, the metro has negotiated with the power utility for load curtailment to be implemented instead, which will see businesses reportedly being responsible for reducing their […]

Creature Comforts Take Priority During Economic Strain

With rising electricity prices, stubbornly high-interest rates and increasing fuel costs squeezing household budgets, South Africans are adopting new shopping habits to cope. A recent survey revealed that 99% of local consumers have shifted their purchasing behaviours to save money. “We have noted that shoppers are becoming much more intentional about what they buy,” says Laurian Venter, Sales Director at OneDayOnly.co.za, South Africa’s original daily […]

HLS Head Honcho Appointed as PRCA Africa Ethics & Practices Board Representative

The Public Relations Consultants Association (PRCA) Africa has appointed three prominent industry representatives to lead its Ethics & Practices Network as part of a continent-wide programme to elevate operating standards and overall ethical conduct for communicators and their work across the continent. These include Dustin Chick (Partner and Managing Director at Razor PR), Bridget von Holdt (co-Market […]

Gender Equality Crisis In SA Workplaces: Business Leaders Must Close The Gap

Despite Women’s Month being celebrated across the nation, gender disparities within South African workplaces persist. To illustrate, women earn 20.1% less than men on an hourly basis and 32.5% less monthly. Additionally, a mere 42% of women hold senior management roles and only 39% are in CEO positions. While strides toward equality have been made, […]

Cisco Appoints PR Agency, Hook, Line & Sinker

In a strategic move to enhance brand visibility and market presence, leading tech company Cisco South Africa has announced the appointment of Hook, Line & Sinker (HLS) as its trusted PR partner, adding to the agency’s growing portfolio of multinational business and technology clients. Innovative, digital savvy and award-winning, Hook, Line & Sinker will harness […]

How To Have Your Avocado Toast And Eat It Too: 10 Money-saving Tips

South Africans’ salaries aren’t stretching as far as they used to, with inflation pushing up the cost of essentials like food, transport, and utilities. This means every Rand buys less than it used to, leaving over half of consumers worried about making ends meet. The pressure is on, forcing many to tighten their belts and seek ways to save, but sticking with […]

Worth Their Weight In Gold: The Rise Of Pre-owned Jewellery And Watches

The pre-owned watch and jewellery market is experiencing explosive growth, capturing nearly half of all global luxury resale trade and expanding at a rate of 8% annually, outperforming the luxury industry as a whole. This trend is also evident in South Africa, with local pre-owned luxury reseller Luxity reporting a 32% increase in sales of watches and jewellery over the year […]