In the Headlines
Welcome to the HLS Newsroom, where PR meets impact, and stories don't just happen—we make them! From industry trends to game-changing campaigns, this is where creative content and powerful narratives take centre stage.
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SA’s Health Sector Faces Crisis Without Increased Corporate Social Investment
Every day, approximately 120 South Africans register as potential stem cell donors, providing a lifeline to the 19,000+ patients currently living with blood cancers and disorders who require a transplant for survival. While this process is free for individuals, each registration incurs a cost of around R2,500 for non-profits working to grow and diversify the […]
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Budget Allocations Must Align with ECD Sector Realities
In the recently delivered Medium Term Budget Policy Statement, Finance Minister Enoch Godongwana announced a 5.6% annual increase in funding for basic education. This investment will be put towards improving educational outcomes through initiatives such as piloting a nutrition programme in early childhood development (ECD). While Deb Zelezniak, CEO of the Santa Shoebox Project, welcomes this, she stresses […]
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When the Worst Happens: A C-Suite Guide to Crisis Communications in South Africa
TL;DR A corporate crisis rarely starts as a communications crisis, but how leadership responds can determine how quickly reputational damage escalates. Recent South African trust research shows that audiences are increasingly sceptical of the information they receive. Transparency, speed and credibility carry more weight when an organisation is under pressure. Effective crisis communications requires more […]
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Social Media Management South Africa 2026
What Professional Social Media Management in South Africa Looks Like for Brands in 2026 TL;DR South Africa now has 29.1 million active social media users, growing 15.2% year on year, and the platforms they use are shifting fast. TikTok’s reach grew 33.2% in a year, while LinkedIn now counts 17 million South African members, yet […]
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PR Agency in Cape Town & South Africa
PR Agency in Cape Town: What a Great One Actually Delivers (And How to Know If Yours Measures Up) TL;DR Choosing a PR agency is about far more than generating media coverage. The best PR agencies in South Africa pair strong media relationships with strategic thinking and measurable outcomes, backed by the ability to support […]
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PR vs Marketing South Africa: The Difference | HLS
PR vs Marketing in South Africa: The Difference (and Why the Lines Are Blurring) TL;DR PR vs marketing in South Africa are closely connected but not the same thing. Marketing is generally focused on generating demand and driving sales, while PR focuses on reputation, credibility and stakeholder trust. Today, brands engage audiences across media, social […]
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Social Media Strategy South Africa | 2026 Guide
How to Build a Social Media Strategy for Your South African Brand in 2026 South African brands are producing more social media content than ever before, yet many are struggling to prove whether it is delivering meaningful business value. The problem is not a lack of content. It is a lack of social media strategy […]
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PR Agency Africa | Top Employers Institute Partners with HLS
Top Employers Institute Appoints Hook, Line & Sinker as PR Agency in Africa Top Employers Institute (TEI) Africa has appointed Hook, Line & Sinker (HLS) as its PR partner to strengthen its presence across the continent. The appointment highlights the growing role of a strategic PR agency in Africa as organisations increasingly link people strategy […]
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